Studies have shown that businesses that actively participate in the social media landscape experience higher sales, more patrons (online and in person), and greater customer loyalty. This FREE toolkit, created by the Chamber of Commerce and the City of Mountain View, is specifically designed to help small businesses create a strong social media presence from scratch. With simple, step-by-step instructions, we will explore the key platforms where your business should have a presence, demystify the art of crafting engaging content, and provide you with valuable tips and strategies to maximize your impact on social media.